Received a First-Place Award from Moovel for showcasing a collective solution to a system problem, traffic in Los Angeles. Exhibited at the Consumer Electronics Show (CES 2019) in Las Vegas and Tech Open Air (TOA 2019) in Berlin alongside Mercedes on behalf of the Daimler Group.
What is traffic?
Traffic is good-people going places, but we all love to hate congestion.
The Problem: Traffic = You + Other People.
Traffic congestion is because too many people are driving at the same time each day. We call this time of the day rush hour or peak hours.
50% of congestions are hot spots located near highway features where unpredictable driving maneuvers can occur.
Hot Spot density and its relative distance to highway features
Traffic congestion caused by hot spot areas and the infrastructure design of the LA highway system
Highway infrastructure features
Morning commuters entering the freeway
Flow Variables: Disrupted movements of traffic and its ripple effect.
Direction of the possible driving maneuvers at a particular on-ramp and off-ramp.
What is our driving culture?
Cars and driving have always been referenced the American Dream for the desire for freedom, individualism, self-realization, prosperity, and progress.
What if traffic was a zero-sum game?
We wanted to start looking at traffic like a team sport, at the ways the User Experience (UX) of our product could create an atmosphere of collaboration and push the concept of a win-win. How can the combination of behavioral economics and incentives help to push positive driving behaviors? So we proposed a collective solution to this collective problem.
USER 1: Early Commuter
Type of Commuter: Starts commute early to account for unexpected hold-ups or to have time to grab coffee before arriving to work.
Driving Behavior: Relaxed and moving naturally with the flow of traffic
User Goal: to reduce cognitive effort and arrive ready to work
USER 2: Late Commuter
Type of Commuter: Starts commute late and does not account for unexpected delays
Driving Behavior: Aggressive driving maneuvers that break the flow of traffic
User Goal: to beat the clock and make it to work on time
The GoodMoov Team
at CES 2019 in Las Vegas and TOA 2019 in Berlin, Germany.
CES 2019
TOA 2019
See other assets from this project